Privacy Policy
Last updated: April 2026
1. Who We Are
Forged in the Forest is a personal training business operated by Mark Hornigold, based in the Forest of Dean, Gloucestershire. For any questions about this privacy policy or how your data is handled, you can contact us at info@forgedintheforest.com.
2. What Data We Collect
We may collect the following personal information:
- Contact form submissions: your name, email address, and the content of your message.
- Email correspondence: any information you provide when contacting us directly by email.
- Analytics data: if you consent to cookies, we collect anonymous usage data via Google Analytics, including pages visited, time on site, approximate location (city-level), device type, and referral source. This data cannot be used to identify you personally.
3. How We Use Your Data
Your personal data is used solely to:
- Respond to your enquiry or message.
- Discuss personal training services with you.
- Manage any ongoing coaching relationship, if you choose to work with us.
We will never sell, rent, or share your personal data with third parties for marketing purposes.
4. Lawful Basis for Processing
Under the UK General Data Protection Regulation (UK GDPR), we process your data on the following lawful bases:
- Consent: when you submit the contact form, you consent to us storing and using your data to respond to your enquiry.
- Legitimate interest: to manage and deliver personal training services you have requested.
- Contractual necessity: where processing is required to fulfil a service agreement between us.
5. How We Store Your Data
Your personal data is stored securely and only accessible by Mark Hornigold. We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or destruction.
Contact form submissions are delivered via email and are not stored in a database on this website.
6. How Long We Keep Your Data
We retain your personal data only for as long as necessary to fulfil the purposes outlined above. If you become a client, we will retain your data for the duration of our working relationship and for up to 6 years afterwards, in line with HMRC record-keeping requirements.
If you enquire but do not become a client, your data will be deleted within 12 months of your last contact.
7. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Rectify any inaccurate or incomplete data.
- Eraseyour personal data (“right to be forgotten”).
- Restrict processing of your data.
- Object to processing of your data.
- Data portability — receive your data in a structured, commonly used format.
- Withdraw consent at any time, where consent is the basis for processing.
To exercise any of these rights, contact us at info@forgedintheforest.com. We will respond within 30 days.
9. Third-Party Services
This website self-hosts its web fonts. No requests are made to external font services such as Google Fonts, and no data is shared with third parties through font loading.
If you consent to analytics cookies, this site uses Google Analytics (provided by Google LLC) to collect anonymous usage data. Google may process this data on servers outside the UK. Google Analytics does not identify individual visitors and we do not combine analytics data with any personally identifiable information.
We do not use any third-party advertising or marketing tracking services.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
11. Complaints
If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Telephone: 0303 123 1113